CLIENT Verizon
PROJECT TYPE Retail – National re-image of existing facilities
NUMBER OF LOCATIONS Over 2,300
GEOGRAPHIC SCOPE Nationwide
BILL OF MATERIALS Low Profile Channel Letters, Pylon Signage, Fascia and Facade Systems, ACM Backer Panels

Verizon has been an Allen Industries partner since 2015.

When Verizon decided to rebrand and update their retail exteriors, they needed a partner who could execute the entire project from design to installation in a timely manner. The thousands of Verizon stores throughout the country are located on a multitude of properties with varying architectural styles. This created a special challenge for brand presentation and consistency.

Allen Industries helped refine and value-engineer the specifications for the signage. Then they designed an integrated package that included fascia and facade elements to create a complete brand solution, adaptable for any Verizon store. Because it is an engineered, prefabricated package, it delivers a superior branded appearance. Plus, it costs less than site-built construction.

The prefabricated package not only looks better, it is more durable, resulting in additional cost savings over time. The high-density ACM (aluminum carbonite material) carries a 40-year warranty. It goes up more quickly – usually in one day – as opposed to conventional site-built projects that take up to a week and create expensive retail interruptions.

Superior design, engineering, materials, and exceptional project management combined to make it all happen as planned, resulting in a winning re-image for the Verizon brand.