CLIENTWells Fargo
PROJECT TYPEFinancial – Post Merger and Acquisition Conversion
NUMBER OF LOCATIONSMore than 6,000
GEOGRAPHIC SCOPENationwide
BILL OF MATERIALSChannel Letters, ATM Surrounds, Banners, Branding Program, Face Replacements for Existing Pylons

In 2008, Wells Fargo announced that it was purchasing Wachovia Bank in what would be the largest bank acquisition in U.S. history.

At the same time, Wells Fargo launched a corporate-wide rebranding effort. Before contracting with Allen Industries for this massive re-imaging project, Wells Fargo intensively inspected Allen products and all of its manufacturing facilities. Because the effort would involve managing the entire process — from zoning and permitting to manufacturing and installation — at 3,000 locations nationwide, Wells Fargo also sought a vendor with a proven track record of success in project management.

Allen provided a turn-key program that consisted of a multi-level quality control process, due diligence, manufacturing, shipping and final inspections. Installation at each Wells Fargo location was supervised by an Allen Industries field manager. The re-imaging process wrapped up in 2011 with completion of signage at the branch offices in North Carolina, where Wachovia had been based.