CLIENTCKE, Inc. – Hardee’s and Carl’s Jr.
PROJECT TYPEQSR – Brand Evolution and Brand Harmonization
BILL OF MATERIALSFree-standing Tower / ABS Half-towers, LED Lighting, Drive-Thru Elements, Channel Letters, Vacuum Formed Signage, Hi-Rise Pylon, Electronic Message Centers

Old Hardees Drawing 500hIn 1961, Allen Industries partnered with Wilbur Hardee to provide signage for his very first hamburger restaurant. A few years later, when then NFL star Jerry Richardson used his relatively meager NFL Championship bonus to buy a Hardee’s franchise, Allen Industries allowed him to finance his sign costs over time.

This long and successful partnership with Hardee’s and Carl’s Jr. restaurants, which are now owned by CKE Restaurants, continues today at 2,139 locations in 31 states and 11 countries.

Over the years, Allen Industries has “re-imaged” the Hardee’s signage and building elements a number of times. Today, quick service restaurants such as Hardee’s update their brand image at least every five years.

The current sign program for Hardee’s and Carl’s Jr. includes a family of “towers” that can be adapted to each location. Stand-alone aluminum towers, as well as ABS (acrylonitrile butadiene styrene) half-towers, enhance the signage by creating a backdrop and visual appeal. Lighting was converted to LED, which substantially reduces energy costs. Other building elements include lighted drive-through menus, canopies, awnings and fascia.