|PROJECT TYPE||Financial – Post Merger and Acquisition Conversion|
|NUMBER OF LOCATIONS||More than 6,000|
|BILL OF MATERIALS||Channel Letters, ATM Surrounds, Banners, Branding Program, Face Replacements for Existing Pylons|
In 2008, Wells Fargo announced that it was purchasing Wachovia Bank in what would be the largest bank acquisition in U.S. history.
At the same time, Wells Fargo launched a corporate-wide rebranding effort. Before contracting with Allen Industries for this massive re-imaging project, Wells Fargo intensively inspected Allen products and all of its manufacturing facilities. Because the effort would involve managing the entire process — from zoning and permitting to manufacturing and installation — at 3,000 locations nationwide, Wells Fargo also sought a vendor with a proven track record of success in project management.
Allen provided a turn-key program that consisted of a multi-level quality control process, due diligence, manufacturing, shipping and final inspections. Installation at each Wells Fargo location was supervised by an Allen Industries field manager. The re-imaging process wrapped up in 2011 with completion of signage at the branch offices in North Carolina, where Wachovia had been based.